Hi i'm GUILLAUME MICHELS

My name is Guillaume. I am a product manager, market analyst, and mobile strategy expert with 10+ years of experience which I have acquired in three multi-billion dollar organizations and as the founder of an award-winning startup.

I have led cross-functional teams spread around the world and launched digital products in 60+ countries/territories, including for the UN. I have also provided marketing and strategy guidance to large European and US-based telecom and IT companies.

I am passionate about sustainable development and how we can use Technology and innovation for the greater good.

Led the overall coordination of the Internet of Good Things (IoGT) initiative for UNICEF. Internet of Good Things (IoGT) is transforming lives and providing opportunity, by making knowledge universally accessible. More information here: https://www.unicef.org/innovation/IoGT

Coordinated team efforts and crafted strategy, product vision, and action plans. Amplibook cross-platform application reached the Top 5 (book category) on the Apple App store in France and Switzerland and the Top 100 in France, Switzerland, Belgium, Luxembourg, Canada, Tunisia, and Senegal. In France, the app reached number 2 in the profitable apps.

Designed courses and evaluated Master 2’s and Undergraduate (License 3) University students. Lectured students about opportunities in innovation, digital publishing and the evolution of technology in the publishing space

Acted as a market research executive, market analyst and strategist. Supported go-to-market strategy by providing insights and assisting in developing industry-aligned market entry plans for Europe, North America, and emerging countries.

Acted as a market analyst, product marketing manager, and project manager. Reported on and gave an in-depth analysis of new product launch strategies, business model, market entry strategy, positioning matrix, market potential evaluation, and benchmarks.